Article title: APPLICATION OF BIG DATA IN THE MARKETING DATA ANALYSIS SYSTEM
Article author: Shcherbakov Vladislav Andreyevich, Agafonova Anna Nikolaevna
Number of pages: 5
Contact mail: vlad96541@mail.ru, agaff@mail.ru
Аbout the author:
Annotation:
The essence of the concept of BIG DATA is revealed, possible data sources and functional features
of the new technology are investigated. A comparative analysis of the traditional analytical approach and
the approach based on the application of BIG DATA is presented. Identified prospects for the use of technology in modern marketing