Article title: APPLICATION OF BIG DATA IN THE MARKETING DATA ANALYSIS SYSTEM

Article author: Shcherbakov Vladislav Andreyevich, Agafonova Anna Nikolaevna

Number of pages: 5

Contact mail: vlad96541@mail.ru, agaff@mail.ru

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Annotation:
The essence of the concept of BIG DATA is revealed, possible data sources and functional features of the new technology are investigated. A comparative analysis of the traditional analytical approach and the approach based on the application of BIG DATA is presented. Identified prospects for the use of technology in modern marketing

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