Article title: INCREASING EFFICIENCY OF MOTIVATION PROGRAMS BY USING TRADE-MARKETING INSTRUMENTS

Article author: Shashkova Nadezhda Sergeevna

Number of pages: 4

Contact mail: nadilitlay@yandex.ru

Аbout the author:

Annotation:
The article is devoted to the actualization of the use of neuromarketing tools in trade marketing. in modern conditions, the number of promotional sales is growing annually. Consumers are increasingly less likely to purchase goods without promotions and discounts. This trend is unfavorable for the market, as it greatly reduces the growth in turnover from products sold. To solve this problem, it is necessary to focus on the importance of applying the principles of neuromarketing in the activities of companies.