Article title: MERCHANDISING AS EFFECTIVE TRADE MARKETING TOOL

Article author: Shakurova Kamilla Uralovna

Number of pages: 5

Contact mail: schiryazdanov@yandex.ru

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Annotation:
The article discusses various approaches to the definition of merchandising as a marketing tool in retail. In terms of the impact of merchandising on the achievement of a set of indicators of the marketing activities of the retail organization, the main directions and methods for assessing its effectiveness are highlighted.