Article title: APPLICATION OF SALES ANALYSIS TOOLS TO CUSTOMER SEGMENTATION IN TRADE

Article author: Cheblukova Anna Alekseevna

Number of pages: 7

Contact mail: annacheb@list.ru

Аbout the author:

Annotation:
This article discusses the existing methods of sales analysis in order to segment customers, their purpose, application and their comparison. The author also gives a methodology for conducting RFM analysis of clients and describes the possible use of promotion methods for groups of clients obtained as a result of this analysis