Article title: THE EVOLUTION OF VIEWS ON THE GENESIS OF THE SALES FUNNEL MARKETING CONCEPT AND ITS MODERN CONTENT

Article author: Morgina Elena Sergeevna

Number of pages: 8

Contact mail: helen24743@mail.ru

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Annotation:
Currently there is a significant lag in theoretical and practical ideas regarding approaches to sales management from the realities of modern business. This article is devoted to the study of the actual marketing concept of sales management by systematizing practical and scientific provisions. The result of the study is the formation of a modern approach to sales management based on the cross-functional integration of marketing, sales and service, providing a comprehensive building of relationships with the buyer and effective interaction with him.