Article title: ROLE OF SALES LOGISTICS IN ENTERPRISE ACTIVITIES
Article author: Kapustin Alexander Alexandrovich
Number of pages: 4
Contact mail: Kapustin.action@gmail.com
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Annotation:
In modern conditions, due to the increased level of competition for enterprises, it is necessary to
make high demands on product quality, which implies the high importance of the role of sales logistics in
the economic system of the company. Sales logistics, as an integral part of all enterprise activities, has a
great influence on ensuring the greatest effect in meeting the needs of customers and maximizing profits.
The article highlights such concepts and phenomena as sales activities, sales models, distribution, marketing, production, distribution and competition, as well as their direct relationship in the enterprise.