Article title: WAYS TO CREATE A COMPETITIVE IMAGE OF INDUSTRIAL ENTERPRISES IN THE DIGITAL ECONOMY

Article author: Yakovlev Gennady Ivanovich, Streltsov Alexey Viktorovich

Number of pages: 4

Contact mail: dmms7@rambler.ru

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Annotation:
In the context of a new vision of the role of industry in the socio-economic development of States that are intensively implementing digital technologies, it is necessary to justify new principles and directions for ensuring the competitiveness of enterprises. Digital transformation of enterprises is fundamentally different from traditional forms and methods of interaction with market entities, attracting competencies from the virtual sphere, which obliges to take into account innovative methods of creating consumer values in the development strategies of the national economic complex