Author: Golovanova Irina Sergeevna, Kapustina Liubov Viktorovna, Martynova Irina Anatolevna
The paper deals with the advertising slogan that is the relevant aspect for creating image of modern companies. The French advertising slogan has its own characteristics: it is beautiful, elegant and attractive. It reflects the national characteristics of aesthetic perception. The slogan carries imprint of the gender factor due to the fact that advertising is always aimed at a certain audience. The aim of the study is to analyze the language features of French advertising constructions on the basis of gender differences. The research is based on advertising slogans from French periodicals.
About the author:Article title: APPRAISAL IN THE MEANING OF A NEW WORD
Author: Martynova Irina Anatolevna, Belyakova Olga Vladimirovna
The article presents an analysis of the appraisal component in the meaning of the -ish lexeme that recently has been conventionalized in English. It was found that the use of the linguistic unit under study indicates the work of a complex cognitive mechanism. Based on the comments of native speakers the data were analyzed. A whole range of shades of meanings was identified with which the ish operator corrects the semantics of the statement.
About the author:Article title: SOME ASPECTS OF QUALITY ASSESSMENT OF SCIENTIFIC AND TECHNICAL TRANSLATION
Author: Nikitina Irina Nikolaevna
The article is devoted to the analysis of such concepts as translation adequacy, types of information, the level of translation equivalence, which directly affect the assessment of the quality of the translation. Considering these concepts in relation to scientific and technical translation, the author describes the general principles for assessing its quality.
About the author:Article title: INCOMPLETE SYNTACTIC STRUCTURES IN THE SPOKEN AND WRITTEN GERMAN LANGUAGE
Author: Pertsevoi Anton Yurievich, Pertsevaya Ekaterina Alexandrovna
The article proveds analysis of such concepts as incomplete syntactic constructions and unfinished sentences, which are found in colloquial and written speech. Examples are reviewed and classification is given.
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About the author:Article title: MYTHOLOGICAL IMAGES IN THE WORLD OF FANTASY
Author: Sukhoroslov Arseniy Alekseevich
The article discusses the transformation of mythological depictions of creatures (goblins, kobolds, trolls, harpies, Rukh bird, Tarrasque) in modern fantasy-style games.
About the author:Article title: PROBLEMS AND PERSPECTIVES OF MACHINE TRANSLATION
Author: Cherkasova Elena Valeryevna, Makarova Marina Evgenyevna
At the moment of time in our world the development of international relations is proceeding immediately. Many specialists in different fields of knowledge need to translate text from one language to another. And now more than ever, intelligent translation systems are popular. Machine translation is still not perfect to this day, but, nevertheless, helps us understand the main message of the text. This article addresses issues related to automatic translation of texts. The history of the creation of machine translation, its steps, nuances and methods for solving and lexical differences are shown. the problems of automatic translation are considered. The problems of ambiguity, problems of the use of grammatical structures, as well as problems of structural and lexical differences are shown.
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About the author:Article title: LEXICAL SIMILARITIES BETWEEN ENGLISH AND GERMAN
Author: Efremova Yuliya Ivanovna, Petryanina Olga Valerevna
The article identifies and demonstrates the main similarities of words and the causes of their occurrence. The etymology of some similar English and German words is defined.
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