Article title: FEATURES OF GENDER APPROACH IN ENGLISH ADVERTISING TEXTS

Article author: Gromova Tatyana Vladimirovna

Number of pages: 4

Contact mail: gromova73@yandex.ru

Аbout the author:

Annotation:
Advertising, as an integral part of modern society, reveals the manifestations of the language personality of men and women as a reflection of the gender picture of the world. The article deals with male, female, and gender-neutral ads. The purpose of the article is to identify the main features of advertising texts that are intended for men and women. The definition of gender-neutral advertising and its main features is given. Conclusions are drawn about the characteristics of each type of advertising.