Article title: OPPORTUNITIES AND RISKS OF A SOCIAL NETWORK IN MARKETING

Article author: Melnikov Alexander Viktorovich, Kosikova Yulia Adolfovna

Number of pages: 3

Contact mail: melnikov1410@yandex.ru, KosikovaYA@mgupp.ru

Аbout the author:

Annotation:
The Most well - known social software applications are blogs, wikis, social networks, and instant messaging. The social network is described as a convergence of technologies, which means that individuals can easily communicate, select information, and form new communities on the Internet. The rapid growth of social networks is forcing companies to step up their activities in traditional CRM systems. One of the important advantages of the Internet is the creation of an active contact between stakeholders, making it easier for businesses to get feedback from their customers, which allows them to more effectively identify customer needs and develop corrective actions.