Article title: PECULIARITIES OF THE CONSUMER WAY IN THE B2B MARKET IN THE ERA OF DIGITAL TECHNOLOGIES

Article author: Malaychuk Olga Alexandrovna

Number of pages: 5

Contact mail: malaichukolga@gmail.com

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Annotation:
The article is devoted to the analysis of Internet marketing tools in the B2B market. The paper describes the B2B customer path model and reflects the relationship of the stages of the consumer path with Internet marketing tools.