Article title: GENDER MANIFESTATION IN FRENCH ADVERTISING SLOGAN

Article author: Golovanova Irina Sergeevna, Kapustina Liubov Viktorovna, Martynova Irina Anatolevna

Number of pages: 4

Contact mail: irgolovanova@yandex.ru

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Annotation:
The paper deals with the advertising slogan that is the relevant aspect for creating image of modern companies. The French advertising slogan has its own characteristics: it is beautiful, elegant and attractive. It reflects the national characteristics of aesthetic perception. The slogan carries imprint of the gender factor due to the fact that advertising is always aimed at a certain audience. The aim of the study is to analyze the language features of French advertising constructions on the basis of gender differences. The research is based on advertising slogans from French periodicals.

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