Article title: WAYS TO CREATE A COMPETITIVE IMAGE OF INDUSTRIAL ENTERPRISES IN THE DIGITAL ECONOMY
Article author: Yakovlev Gennady Ivanovich, Streltsov Alexey Viktorovich
Number of pages: 4
Contact mail: dmms7@rambler.ru
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Annotation:
In the context of a new vision of the role of industry in the socio-economic development of States that
are intensively implementing digital technologies, it is necessary to justify new principles and directions for
ensuring the competitiveness of enterprises. Digital transformation of enterprises is fundamentally different
from traditional forms and methods of interaction with market entities, attracting competencies from the
virtual sphere, which obliges to take into account innovative methods of creating consumer values in the
development strategies of the national economic complex