Article title: RESEARCH OF CONSUMER ATTRACTIVENESS OF THE MOBILE PHONES MARKET FOR YOUTH SEGMENT OF SAMARA RESIDENTS

Article author: Zaychikova Nadezhda Anatolyevna, Koryagina Polina Igorevna

Number of pages: 7

Contact mail: zajna@yandex.ru, polinak10@mail.ru

Аbout the author:

Annotation:
The article considers the task of collecting, analyzing and evaluating personal data on consumer preferences in the mobile phone market among young residents of Samara. We study the differences in consumer attractiveness of phone brands depending on gender, age and time: 2009 and 2019. The article used questionnaire survey methods and mathematical statistics and MS Excel tools for process the data.

Download file (format *pdf)