Article title: THE CONCEPT OF NEUROMARKETING, PROBLEMS AND PROSPECTS OF DEVELOPMENT

Article author: Abbazova Gulnaz Ferkatyevna, Kornilova Anna Dmitrievna

Number of pages: 4

Contact mail: abbazova63@yandex.ru, adkornilova@yandex.ru

Аbout the author:

Annotation:
The article discusses the concept of neuromarketing, its importance for the promotion and sale of products. The basic tools and principles when using this method are presented, as well as the prospects for its development. It touches upon the development of neuromarketing in Russia.