Author: Akutin Vladislav Vladimirovich
Annotation:
Article is devoted to the analysis of such concepts as reengineering, reengineering stages, the principles which help correctly and with smaller degree of risk to carry out this method. Factors that influence
the re-engineering of business processes and approaches to its implementation are also considered.
Email: Vlad.vladislav.2019@bk.ru
About the author:
Article title: DEVELOPMENT OF TOOLS FOR THE PERSONNEL ADAPTATION PROCESS IN THE ORGANIZATIONAuthor: Astafieva Nonna Sergeevna
Annotation:
There are various approaches to the formation, maintenance and development of personnel in the
organization. The technology of adaptation of new employees with the development of new information
technologies in the organization is presented. Measures have been developed to improve the adaptation
process with the inclusion of new information technologies to improve the quality and efficiency of the organization's activities.
Email: nonnaast@yandex.ru
About the author:
Article title: MAIN PROBLEMS OF THE PRIVATIZATION PROCESS IN THE CONTEXT OF MODERN GOVERNANCE OF STATE PROPERTY IN RUSSIAAuthor: Belemaeva Anastasia Vyacheslavovna, Vasilenko Anna Andreevna
Annotation:
The article is devoted to the analysis of the problems and shortcomings of the modern privatization
process in Russia, the dynamics of data revealing the main trends in state property management and their
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impact on the current state of privatization is presented, the main reasons for the incorrect implementation
of privatization plans in Russia and the prospects for their elimination are identified.
Email: mizeryroad@gmail.com, vanna1798@mail.ru
About the author:
Article title: PROBLEMS OF IMPLEMENTING WAREHOUSE AUTOMATION SYSTEMS IN RUSSIAN ENTERPRISESAuthor: Benyamin Oleg Dmitrievich, Sivaks Anna Nikolaevna
Annotation:
This article analyzes the problems of implementing the “WMS” system - software designed to automate the management of warehouse processes and the operation of the warehouse complex as a whole,
problems such as: low level of warehouse logistics development in Russia, lack of experience in implementing electronic systems, poor staff training, lack of risk assessment.
Email: Benyamin1997@gmail.com
About the author:
Article title: PROSPECTS FOR THE DEVELOPMENT OF RELATIONS BETWEEN TAX SUBJECTS IN RUSSIAAuthor: Boldycheva Alla Gregoryevna
Annotation:
The article discusses the features by which each taxpayer will be able to see their own business from
the point of view of the tax authorities and to assess the prospects of tax audits. As a result of the digitalization of the Russian tax system, a virtual space is created between the tax authorities and taxpayers, and
the economic activities of companies are becoming more transparent for regulatory authorities. The analysis will help enterprises and organizations to correct their actions and avoid moral and material losses.
Email: informalla@yandex.ru
About the author:
Article title: PROSPECTS FOR THE DEVELOPMENT OF RELATIONS BETWEEN TAX SUBJECTS IN RUSSIAAuthor: Boldycheva Alla Gregoryevna
Annotation:
The article discusses the features by which each taxpayer will be able to see their own business from
the point of view of the tax authorities and to assess the prospects of tax audits. As a result of the digitalization of the Russian tax system, a virtual space is created between the tax authorities and taxpayers, and
the economic activities of companies are becoming more transparent for regulatory authorities. The analysis will help enterprises and organizations to correct their actions and avoid moral and material losses
Email: informalla@yandex.ru
About the author:
Article title: DESIGNING MANAGERS ' ACTIVITIES FOR APPLIED RESEARCHAuthor: Gerasimov Boris Nikiforovich
Annotation:
Scientific organizations need competent managers in all areas of their activities. A study of the parameters of the quality and activity of applied research managers was conducted. The values of standards
for quality parameters and activities of applied research managers were developed and these parameters
were evaluated in the organization. Proposals for improving the values of quality parameters and the activities of applied research managers of the organization are identified.
Email: boris0945@mail.ru
About the author:
Article title: MARKETING RESEARCH ON THE IMPACT OF THE WORLD CUP ON THE RESULTS OF THE RESTAURANT KAVISTAuthor: Grigoryan Marta Iurevna, Kosikova Yulia Adolfovna
Annotation:
This article discusses the results of marketing research of the market of public catering enterprises.
In 2018, Russia was the mistress of the world championship on football. This event could not but affect the
attendance of catering establishments in the cities hosting fans. Almost all restaurateurs agree on one thing
- the championship had a great impact on business. On average, revenue growth in restaurants and bars
in Moscow ranged from 10% on the outskirts of the city and up to 150% in the center. Beer sales have
increased significantly. The staff has increased and improved qualitatively. This laid the Foundation for the
further growth of the popularity of Russia, as satisfied customers will transmit positive information in their
homeland, inviting more and more tourists to visit us.
Email: marta.grighorian.94@mail.ru, KosikovaYA@mgupp.ru
About the author:
Article title: MODERN INNOVATION POLICY IN THE AGRO-INDUSTRIAL COMPLEX OF THE RUSSIAN FEDERATIONAuthor: Gusakova Elena Pavlovna, Ryabkova Alina Valeryevna
Annotation:
The article deals with the conditions for the formation and implementation of innovation policy in the
agro-industrial complex of Russia, including in the food industry. Against the background of the growth of
positive dynamics of domestic research and development expenditures in the Russian Federation, the
share of high-tech products in the Russian agro-industrial complex in 2018 is only 7.1% of the total volume.
The share of food industry enterprises engaged in innovative activities increased from 11.6% to 14.2% in
2010-2018, while the cost of innovative products increased 2.3 times. The most important factor in the
activity of innovative activities of enterprises is state support. Innovation policy in the agro-industrial complex
is designed to promote the development of the food industry and the growth of its national and global competitiveness.
Email: elengus@inbox.ru, prok_69@mail.ru
About the author:
Article title: LABOR MOTIVATION AND STIMULATION OF PERSONNELAuthor: Dinukova Olesya Anatolievna
Annotation:
The article considers the concepts of motivation and stimulation of personnel, defines their relationship, defines the functions of labor stimulation, analyzes material and non-material methods of labor stimulation, and identifies the increasing role of labor stimulation in connection with changes in the content of
labor.
Email: odinukova@yandex.ru
About the author:
Article title: PROJECT MANAGEMENT EXPERIENCE AT INDUSTRIAL ENTERPRISEAuthor: Zagorodnev Daniil Aleksandrovich
Annotation:
The article analyzes such concepts as the project and project activity of the enterprise, which reflect
the company's ability to supply unique equipment. The authors consider the features of implementing project management in a modern industrial enterprise, and describe its advantages on the example of a group
of companies of JSC "Electroschit TM Samara".
Email: zvgorodnev@gmail.com
About the author:
Article title: THE IMPACT OF COMPOSITION OF COSTS ON THE FORMATION OF TAXI TARIFFSAuthor: Zakharov Andrey Nikolaevich, Kalimullin Denis Maratovich
Annotation:
The specifics of pricing in the taxi market are considered, taxi aggregators and other market participants are defined. The costs of taxi market participants are considered. A comparative analysis of prices
for passenger transportation is presented, which allows to determine the impact of the composition of costs
on the cost of travel.
Email: zaharovzan@gmail.com
About the author:
Article title: MODERN INVESTMENT INSTRUMENTS: POSSIBILITIES FOR INDUSTRIAL ENTERPRISESAuthor: Zotova Anna Sergeevna, Leonov Yan Nikolaevich
Annotation:
The paper is about the search of new ways of attracting financial resources at the industrial enterprise
taking into account market environment and enterprise capacities. The authors study investment possibilities, peculiarities of innovative activity financing and key ways of its efficiency enhancement at the current
stage of industrial enterprise development - Pakkard Electric Systems / Samara Cable Company.
Email: azotova@mail.ru
About the author:
Article title: SPECIFICS OF INFLUENCE MARKETING AS A PROMOTION TOOLAuthor: Zubova Karina Vyacheslavovna, Kryuchkova Natalia Aleksandrovna
Annotation:
The article analyse of the Russian market in the field of promoting goods and services via the Internet. In the context of the rapid development of online advertising, modern ways and channels of promotion
were analyzed. Recommendations were made, and the main trends in the development of Internet marketing in Russia were highlighted.
Email: karina.zubova.vch@gmail.com
About the author:
Article title: PROBLEMS OF EVALUATION OF ECONOMIC FEATURES OF EXTINGUISHING FOREST FIRESAuthor: Ivakhova Ayona Mikhailovna, Muratkhanova Julia Ravgatovna
Annotation:
With growing attention to environmental problems in Russia and the world, the problem of effectively
extinguishing forest fires is becoming one of the most urgent, solved by state and regional authorities in
Russia. This is due to the presence of significant economic and environmental damage from such fires,
which in practice are difficult to assess. The article considers the issues of assessing the economic feasibility of extinguishing fires in Russia. A number of environmental indicators that are not taken into account
when assessing damage from fires are also highlighted.
Email: alyona_ivakhova@mail.ru
About the author:
Article title: IMPROVEMENT OF THE PROCESS OF INVOLVING QUALITYBASED ORGANIZATION PERSONNELAuthor: Ilyukhina Larisa Alekseevna
Annotation:
The article describes the main stages of development and implementation of the process of staff
involvement and staff competency as one of the principles of the quality management system. Often, the
involvement of personnel occurs on the basis of stimulating the work of personnel, which is not the main
tool for their interest and retention. It is necessary to move to a new level of work with personnel, create
conditions for their involvement, and qualitatively improve this process.
Email: Laresa@inbox.ru
About the author:
Article title: OPPORTUNITIES OF BUDGETARY INSTITUTIONS IN FORMATION AND USE OF EXTRABUDGETARY FINANCIAL RESOURCESAuthor: Kabanova Ekaterina Sergeevna
Annotation:
The article is devoted to the analysis of the formation and use of extrabudgetary financial resources
by budget organizations. The author considers the subtleties of financing of budgetary institutions of the
country, as well as the features of spending extrabudgetary financial resources of budgetary institutions.
Email: katrinekabanova@yandex.ru
About the author:
Article title: IDENTIFICATION OF ENTITIES THAT HAVE THE ABILITY TO MAKE ORGANIZATIONAL CHANGESAuthor: Kandrashina Elena Alexandrovna
Annotation:
The article is devoted to identifying a range of subjects whose abilities determine the effectiveness
of change management processes. Such subjects include both individuals such as managers and employees of the organization, and the organization itself, which acts as an institutional economic entity.
Email: kandrashina@sseu.ru
About the author:
Article title: ROLE OF SALES LOGISTICS IN ENTERPRISE ACTIVITIESAuthor: Kapustin Alexander Alexandrovich
Annotation:
In modern conditions, due to the increased level of competition for enterprises, it is necessary to
make high demands on product quality, which implies the high importance of the role of sales logistics in
the economic system of the company. Sales logistics, as an integral part of all enterprise activities, has a
great influence on ensuring the greatest effect in meeting the needs of customers and maximizing profits.
The article highlights such concepts and phenomena as sales activities, sales models, distribution, marketing, production, distribution and competition, as well as their direct relationship in the enterprise.
Email: Kapustin.action@gmail.com
About the author:
Article title: EVENT MARKETING AS A TOOL FOR IMPLEMENTING A HOLISTIC CONCEPTAuthor: Karpov Ivan Alekseevich
Annotation:
The article considers event marketing as a component of the implementation of the holistic concept.
The process of event planning is described.
Email: karpovivan79@yaridex.ru
About the author:
Article title: INFLUENCER MARKETING AS ONE OF THE MODERN MARKETING TRENDSAuthor: Karpov Ivan Alekseevich, Kryachkov Alexander Fyodorovich
Annotation:
The article describes some trends in modern marketing, examines the concept of "Recommendation
marketing", the prerequisites for its development.
Email: karpovivan79@yaridex.ru, kryachkov.aleksandr@mail.ru
About the author:
Article title: SOFTWARE PRODUCTS FOR MANAGING LOGISTICS PROCESSESAuthor: Karpova Natalia Petrovna, Sirazetdinova Nelly Rinatovna
Annotation:
The article is devoted to the analysis of modern software products used in the management of material flows in logistics systems; identification of their advantages and disadvantages, as well as sources for
improving the efficiency of logistics processes management in enterprises.
Email: natk08@rambler.ru
About the author:
Article title: LOGISTICS BASICS OF ORDER MANAGEMENTAuthor: Kirillova Larisa Konstantinovna
Annotation:
The article considers the conceptual features of logistics and criteria for making managerial decisions. The
role of order management in ensuring the continuous operation of the organization is shown. The stages of
the order management process for planning the system of interaction with customers are reflected.
Email: kirillova.sseu.@ mail.ru
About the author:
Article title: THE MOST APPROPRIATE MEDIA PLATFORMS FOR VIRAL MARKETING IN 2020Author: Kuznetsova Elena Vyacheslavovna
Annotation:
The article is devoted to the analysis of social platforms for viral marketing in 2020, ways of using
them to promote a product or service. Facebook, Instagram and ad placement options are given special
attention to social networks such as Facebook and Instagram.
Email: Lenusik271099@gmail.com
About the author:
Article title: EFFECTIVE METHODS OF RECRUITMENTAuthor: Kuznetsova Elena Vyacheslavovna
Annotation:
A special role in the service team is attributed to the issue of subordination, and other relationships
between the chief and subordinate, with these interpersonal relationships we encounter every day when
we perform our work duties. In order for relations with the management to develop in the best possible way,
you should carefully prepare for the first stage of acquaintance, at which the personnel review takes place.
The most important issue for the Manager at this stage is the qualitative selection of personnel to ensure
the cohesion and effectiveness of the team. The purpose of the work will be to review the selection methodology staff of the American businessman Harvey Mckay and analysis of the success of this approach at
the present time.
Email: Lenusik271099@gmail.com
About the author:
Article title: MODERN MODELS OF ORGANIZATIONAL CHANGE MANAGEMENTAuthor: Kutuev Artem Valerievich
Annotation:
The article provides a comparative analysis of organizational change management models, the applicability of which in real conditions may differ under the influence of various factors of the external and
internal environment of the company. In addition, the assessment of the impact of these factors on management decisions about which model should be followed when implementing a business transformation
project is made.
Email: artem-kutuev@mail.ru
About the author:
Article title: SOCIALLY-ORIENTED ORGANIZATIONSAuthor: Malysheva Elena Anatolyevna
Annotation:
The article presents an overview of social entrepreneurship in Russia. The main characteristics of a
social enterprise are highlighted: innovation, financial stability, self-sufficiency, replication and social impact.
Areas of project implementation by social entrepreneurs have been identified.
Email: sam.malysheva@mail.ru
About the author:
Article title: ASSESSMENT OF THE MARKET VALUE OF THE COMPANY BY DETERMINING INTRINSIC VALUE BASED ON PJSC MMC NORILSK NICKELAuthor: Mantulenko Valentina Vyacheslavovna
Annotation:
The authors consider a basic theoretical concept related to process of assessing a business value.
The basic coefficients for predicting the company’ activities are analyzed. The calculation of the intrinsic
value of the stock was carried out by two methods: by the cash flow discounting method and by comparison
with peers. The current trends of the shares value of the considered company on the Moscow stock exchange are analyzed, investment recommendation is given.
Email: mantoulenko@mail.ru
About the author:
Article title: PLANNING THE TRANSPORT COMPANY'S ACTIVITIES DEPENDING ON THE IDENTIFIED DEMANDAuthor: Markova Julia Dmitrievna, Rakhmatullina Albina Rustamovna
Annotation:
The article analyzes the types of planning that can be applied in any company, as well as providing
transport services. The authors consider all types of planning to achieve the best performance of the company and profit growth specifically in activities related to transport logistics.
Email: uka881@gmail.com
About the author:
Article title: OPPORTUNITIES AND RISKS OF A SOCIAL NETWORK IN MARKETINGAuthor: Melnikov Alexander Viktorovich, Kosikova Yulia Adolfovna
Annotation:
The Most well - known social software applications are blogs, wikis, social networks, and instant
messaging. The social network is described as a convergence of technologies, which means that individuals can easily communicate, select information, and form new communities on the Internet. The rapid
growth of social networks is forcing companies to step up their activities in traditional CRM systems. One
of the important advantages of the Internet is the creation of an active contact between stakeholders,
making it easier for businesses to get feedback from their customers, which allows them to more effectively identify customer needs and develop corrective actions.
Email: melnikov1410@yandex.ru, KosikovaYA@mgupp.ru
About the author:
Article title: MANAGEMENT QUALITY MANAGEMENT: BASIC DEVELOPMENT TRENDSAuthor: Movsesyan Violetta Elbrusovna
Annotation:
This article discusses the concept of labor as a quality indicator. The relationship between the quality of the workforce and education is determined. Highlighted the key hard- and soft-skills necessary for a
modern employee. The process of manpower.
Email: movsesyan.violetta@yandex.ru
About the author:
Article title: THE EVOLUTION OF VIEWS ON THE GENESIS OF THE SALES FUNNEL MARKETING CONCEPT AND ITS MODERN CONTENTAuthor: Morgina Elena Sergeevna
Annotation:
Currently there is a significant lag in theoretical and practical ideas regarding approaches to sales
management from the realities of modern business. This article is devoted to the study of the actual marketing concept of sales management by systematizing practical and scientific provisions. The result of the
study is the formation of a modern approach to sales management based on the cross-functional integration of marketing, sales and service, providing a comprehensive building of relationships with the buyer
and effective interaction with him.
Email: helen24743@mail.ru
About the author:
Article title: MANAGEMENT OF FINANCIAL STABILITY AT THE ENTERPRISE (ON THE EXAMPLE OF SAMARAAGROPROMPЕRЕRABOTKA CJSC)Author: Morev Sergey Nikolaevich, Afanaseva Elena Petrovna
Annotation:
The article is devoted to the analysis of the concept of financial stability, which directly affects the
core business of the enterprise. The authors consider indicators of financial stability on the basis of pedagogy, give their general assessment and recommendations for its management in the enterprise.
Email: Morevsn@mail.ru, parus82@mail.ru
About the author:
Article title: DEVELOPMENT OF A CORPORATE PERSONNEL ASSESSMENT SYSTEM: EXPERIENCE OF NK "ROSNEFT"Author: Ovcharenko Arina Petrovna, Ilyukhina Larisa Alekseevna
Annotation:
The article presents both theoretical and practical aspects of the development and assessment of
personnel. In order to analyze and improve the current evaluation system, a personnel assessment study
was conducted at Rosneft. Separate directions for its improvement are proposed.
Email: oap150s@mail.ru, Laresa@inbox.ru
About the author:
Article title: METHODOLOGICAL BASIS FOR DEVELOPING A FIRM'S MARKETING STRATEGYAuthor: Popov Alexander Alexandrovich
Annotation:
This article provides a brief analysis of some modern concepts of developing a marketing strategy
for a business organization and offers the author's own view on this issue.
Email: sascha.popov777@mail.ru
About the author:
Article title: ANALYSIS OF FOREIGN EXPERIENCE IN MANAGEMENT AND THE POSSIBILITY OF ITS USE IN RUSSIAAuthor: Potapova Angelina Ruslanovna, Akopyan Diana Anatolyevna
Annotation:
The relevance of this topic is due to the fact that the experience of using entrepreneurial management models in foreign companies has been showing significant results for a long time. The lack of management experience associated with historical background, as well as the Russian mentality limits the
growth of competitiveness of Russian enterprises compared to foreign ones. Improving the competitiveness of Russian organizations plays a large role for individual firms and Russia in general.
Email: lina.potapova163@gmail.com, diakopyan@yandex.ru
About the author:
Article title: TO THE QUESTION OF EVALUATING THE INTERNAL IMAGE OF THE HOTEL ENTERPRISEAuthor: Ralyk Dinara Vladimirovna
Annotation:
The article discusses the elements of the hotel’s internal image, proposes a methodology for researching and evaluating such components as the socio-psychological climate in the team and understanding the company's mission in the hotel services market.
Email: dinarar@inbox.ru
About the author:
Article title: ON THE ISSUE OF BUDGET MANAGEMENT IN MUNICIPALITIES OF THE RUSSIAN FEDERATIONAuthor: Sazonova Anastasiya Dmitrievna
Annotation:
The article discusses the features of budget management at the level of municipalities in the Russian Federation. In the course of studying the issue, ideas were formed and fixed to improve the effectiveness of budget management at the municipal level of power. The author is a supporter of increasing
the tax potential of municipalities, taking into account the specifics of each of them, instead of cultivating
subsidy policies.
Email: nastya_sazonova@inbox.ru
About the author:
Article title: MODERN ELABORATIONS AND DEVELOPMENT TRENDS OF THE AGRICULTURE EQUIPMENT MARKETAuthor: Sivaks Anna Nikolaevna, Shashkina Alina Vitalyevna
Annotation:
The article is devoted to the analysis of the agricultural equipment market worldwide, and the tendency for its development. The strategies and technical capabilities integrated into the equipment for the
development of the industry as a whole are considered.
Email: anna.sivaks@yandex.ru, alina95ura@mail.ru
About the author:
Article title: THE EXPERIENCE OF USING COMPUTER MODELING TO IDENTIFY OILS AND ADDITIVES PRODUCTION RESERVESAuthor: Sizikov Aleksandr Pavlovich
Annotation:
The experience of using the author’s petrochemical process simulation software to identify latent
reserves in the production of oils and additives is discussed. The pro-gram was used to calculate technical and economic parameters during different manu-facturing process management scenarios. The
results obtained showed the possibility of improving efficiency without substantial investments.
Email: apsizikov@mail.ru
About the author:
Article title: THE REFORM OF THE MANAGEMENT PROCESS INNOVATIONS OF THE ORGANIZATIONAuthor: Sultanova Alexandra Vasilievna
Annotation:
In any organization, there are processes that play a special purpose. Most often, this type of process is innovation management. In connection with the existence of problems in the framework of this
process the organization needs to reform its structure. The results of the implementation of the most
important stages of reforming the organization's innovation management process are presented.
Email: sultanovaav@mail.ru
About the author:
Article title: DEVELOPING THE MANAGER'S SENSE OF TIME THE MAIN FACTORS INFLUENCINGAuthor: Troshina Elena Pavlovna
Annotation:
The article is devoted to the formation of one of the most important personal competencies of a
Manager, namely, the development of a sense of time. The methods tested by the author are presented,
which significantly improve the quality of daily planning. Specific professions that require the active development of a sense of time are identified.
Email: e-troshina@yandex.ru
About the author:
Article title: INVESTMENT ROLE IN TOURISM DEVELOPMENT IN THE SAMARA REGIONAuthor: Khechoyan Zoya Gagikovna
Annotation:
The article considers the modern tourism potential of the Samara region, the current state of tourism, and the key objects of tourism activity located in the Samara region, the problems of tourism development in the Samara region and the need to invest in this industry, advantages in the investment development of the tourism industry
Email: z.khechoyan.171@yandex.ru
About the author:
Article title: APPLICATION OF SALES ANALYSIS TOOLS TO CUSTOMER SEGMENTATION IN TRADEAuthor: Cheblukova Anna Alekseevna
Annotation:
This article discusses the existing methods of sales analysis in order to segment customers, their
purpose, application and their comparison. The author also gives a methodology for conducting RFM
analysis of clients and describes the possible use of promotion methods for groups of clients obtained as
a result of this analysis
Email: annacheb@list.ru
About the author:
Article title: ANALYSIS AND PLANNING OF EXPENSES ON PAYMENT OF LABORAuthor: Chenina Ekaterina Sergeevna
Annotation:
Abstract: the article deals with the issue of optimization of labor costs; analyzes the factors that affect the effectiveness of the system of planning labor costs; provides recommendations for improving the
process of managing labor resources and expenses for their labor.
Email: cheninaes@mail.ru
About the author:
Article title: THE STUDY OF THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN FORMING LONG-TERM COMPETITIVE ADVANTAGES OF BUSINESSAuthor: Chizhova Tatiana Aleksandrovna
Annotation:
Today social responsibility is becoming an increasingly popular tool for market expansion - the results of numerous researches indicate that the presence or absence of a corporate social responsibility
(CSR) policy in an organization has a significant impact on sales. For this reason, the study of the role of
CSR in the formation of competitive advantages of companies in the long term in the international market
is presented in this article.
Email: chizhova.ta@mail.ru
About the author:
Article title: MERCHANDISING AS EFFECTIVE TRADE MARKETING TOOLAuthor: Shakurova Kamilla Uralovna
Annotation:
The article discusses various approaches to the definition of merchandising as a marketing tool in
retail. In terms of the impact of merchandising on the achievement of a set of indicators of the marketing
activities of the retail organization, the main directions and methods for assessing its effectiveness are
highlighted.
Email: schiryazdanov@yandex.ru
About the author:
Article title: INCREASING EFFICIENCY OF MOTIVATION PROGRAMS BY USING TRADE-MARKETING INSTRUMENTSAuthor: Shashkova Nadezhda Sergeevna
Annotation:
The article is devoted to the actualization of the use of neuromarketing tools in trade marketing. in
modern conditions, the number of promotional sales is growing annually. Consumers are increasingly less
likely to purchase goods without promotions and discounts. This trend is unfavorable for the market, as it
greatly reduces the growth in turnover from products sold. To solve this problem, it is necessary to focus
on the importance of applying the principles of neuromarketing in the activities of companies.
Email: nadilitlay@yandex.ru
About the author:
Article title: PROBLEMS OF USING MARKETING STRATEGIES IN THE PRACTICE OF RUSSIAN ENTERPRISESAuthor: Yudakova Olga Vasilevna
Annotation:
The paper discusses the problems of using strategic marketing and marketing strategies by Russian enterprises that do not allow them to form optimal indicators of business performance.
Email: kafedra-kl@yandex.ru
About the author:
Article title: MODERN APPROACHES TO STANDARTIZATION OF RISK MANAGEMENTAuthor: Yakhneeva Irina Valeryevna, Konovalova Anastasia Valeryevna
Annotation:
The article describes fundamental changes in risk management determined by international standards according to the modern business development trends. The main components and principles of risk
management covering the entire business cycle are considered.
Email: rinadoo@yahoo.com
About the author: