Author: Golovanova Irina Sergeevna, Kapustina Liubov Viktorovna, Martynova Irina Anatolevna
Annotation:
The paper deals with the advertising slogan that is the relevant aspect for creating image of modern companies. The French advertising slogan has its own characteristics: it is beautiful, elegant and
attractive. It reflects the national characteristics of aesthetic perception. The slogan carries imprint of the
gender factor due to the fact that advertising is always aimed at a certain audience. The aim of the study
is to analyze the language features of French advertising constructions on the basis of gender differences. The research is based on advertising slogans from French periodicals.
Email: irgolovanova@yandex.ru
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Article title: APPRAISAL IN THE MEANING OF A NEW WORDAuthor: Martynova Irina Anatolevna, Belyakova Olga Vladimirovna
Annotation:
The article presents an analysis of the appraisal component in the meaning of the -ish lexeme that
recently has been conventionalized in English. It was found that the use of the linguistic unit under study
indicates the work of a complex cognitive mechanism. Based on the comments of native speakers the
data were analyzed. A whole range of shades of meanings was identified with which the ish operator
corrects the semantics of the statement.
Email: miasseu9@gmail.com
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Article title: SOME ASPECTS OF QUALITY ASSESSMENT OF SCIENTIFIC AND TECHNICAL TRANSLATIONAuthor: Nikitina Irina Nikolaevna
Annotation:
The article is devoted to the analysis of such concepts as translation adequacy, types of information, the level of translation equivalence, which directly affect the assessment of the quality of the
translation. Considering these concepts in relation to scientific and technical translation, the author describes the general principles for assessing its quality.
Email: i.n.nikitina@gmail.com
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Article title: INCOMPLETE SYNTACTIC STRUCTURES IN THE SPOKEN AND WRITTEN GERMAN LANGUAGEAuthor: Pertsevoi Anton Yurievich, Pertsevaya Ekaterina Alexandrovna
Annotation:
The article proveds analysis of such concepts as incomplete syntactic constructions and unfinished
sentences, which are found in colloquial and written speech. Examples are reviewed and classification is
given.
Email: apertsevoi@hotmail.com, kmilyutina@mail.ru
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Article title: MYTHOLOGICAL IMAGES IN THE WORLD OF FANTASYAuthor: Sukhoroslov Arseniy Alekseevich
Annotation:
The article discusses the transformation of mythological depictions of creatures (goblins, kobolds,
trolls, harpies, Rukh bird, Tarrasque) in modern fantasy-style games.
Email: aralsuk@mail.ru
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Article title: PROBLEMS AND PERSPECTIVES OF MACHINE TRANSLATIONAuthor: Cherkasova Elena Valeryevna, Makarova Marina Evgenyevna
Annotation:
At the moment of time in our world the development of international relations is proceeding immediately. Many specialists in different fields of knowledge need to translate text from one language to another. And now more than ever, intelligent translation systems are popular. Machine translation is still not
perfect to this day, but, nevertheless, helps us understand the main message of the text. This article addresses issues related to automatic translation of texts. The history of the creation of machine translation,
its steps, nuances and methods for solving and lexical differences are shown. the problems of automatic
translation are considered. The problems of ambiguity, problems of the use of grammatical structures, as
well as problems of structural and lexical differences are shown.
Email: l-19732807@yandex.ru, makarova320@yandex.ru
About the author:
Article title: LEXICAL SIMILARITIES BETWEEN ENGLISH AND GERMANAuthor: Efremova Yuliya Ivanovna, Petryanina Olga Valerevna
Annotation:
The article identifies and demonstrates the main similarities of words and the causes of their occurrence. The etymology of some similar English and German words is defined.
Email: yul-efrem@yandex.ru, petryaninaolga@rambler.ru
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